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Capgemini’s North America’s paper Customer Cross-Sell | registration required|

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Found at Customer Cross-Sell | Thought Leadership | Capgemini North America. Using advanced analytics and creating a marketing-IT partnership to increase cross-sell penetration Many of the challenges related to increasing customer cross-sell penetration rates faced by financial services institution Chief Marketing Officers (CMOs) stem from an advanced analytics environment inadequate for generating customer intelligence. Achieving the [...]

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